Possible Re-branding for Cardiff International Airport

Cardiff International Airport is rumoured to be considering a radical re-branding, following in the same footsteps as the Liverpool John Lennon Airport, Cardiff could soon be named after one of its famous residents.

Tom Jones, Catherine Zeta-Jones and Dame Shirley Bassey are thought to be some the names on the shortlist for the re-branding, however observers are questioning the value of the project. Would Cardiff Catherine Zeta-Jones Airport really roll off the tongue as easily and command the same level of respect as Liverpool?

Jason Gill of advertising agency Peter Gill Associates told The Telegraph: "When you look at Liverpool John Lennon Airport … it's worked so well because he was known throughout the world and there was a lot of affection for him with the Beatles."An airport spokesperson has defended the proposal saying it's just "part of" a wider re-branding and Julian Burrell of the Wales Tourism Alliance stated that they're "interested in marketing for people coming here, rather than going out"

There has been no official news on the airport's website or press releases stating the change as yet. For more updates on this story, all the latest news and unbeatable prices on airport parking, remember to check back with Airparks.

Published By: Laura West
Published On: July 15th 2008

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